Take control of your business finances. Finally.
Learn how to read P&Ls, manage cashflow, and make smarter decisions - in just 12 modules with
Alan Wick’s Business of Finance®
Covered by Alan’s no-risk, money-back guarantee.
Find Out More & Enrol »CREATED BY RENOWNED BUSINESS COACH ALAN WICK
48+ years in business · £250M in sales ·
Queen’s Award Winner · 1,000+ founders mentored
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Alan's 12-module course is guaranteed to give you results.
Clarity
See the full picture - minus the financial fog.
You’ll finally understand how profit, cashflow and financial reports work together, using plain English and practical examples. No jargon. Just clarity.
Confidence
Know what to say - and what to ask.
Whether it’s your accountant, bank or bookkeeper, you’ll walk into every financial conversation feeling prepared, not panicked.
Action
Make real progress as you learn.
Each module includes simple, practical tasks that apply directly to your business - so you’re not just learning; you’re doing.
Control
Make decisions you can trust.
Learn to forecast, price properly, and run your business based on facts — not gut feel or crossed fingers.
Community
You’re not doing this alone.
Join a private network of like-minded founders who are also learning to lead with clarity, not chaos.
Support
Real answers from someone who’s been there.
Every month, you can bring your questions to Alan live — and get honest, practical guidance tailored to where you are now.
Alan Wick’s Business of Finance®
Who's this course for?
This course is designed for business owners - especially those running consultancies or service-based businesses - who want to build a stronger financial foundation, even if finance isn’t their comfort zone.
You’ll get the most from this course if:
- You’re running a business that’s growing, but your financials still feel like a guessing game.
- You’ve never been taught how to read a P&L — or how to plan ahead with real confidence.
- You want a clear, supportive framework to take control of your numbers — without needing an accounting degree.
This course won't be right for you if:
- You’re looking for tax advice or formal accounting qualifications.
- You’re not yet ready to fully engage with your numbers or reflect on your financial habits.
- You prefer to outsource all your business finances without wanting to understand them.
Meet your mentor:
Alan Wick
Hi, I’m Alan Wick — business coach, founder, and lifelong entrepreneur.
Over the past 48+ years, I’ve built, scaled and sold five businesses across the UK, US and Japan, generating over £250 million in sales and winning three Queen’s Awards for export and innovation. I’ve raised £5M+ in investment, worked across 30+ countries, and coached more than 1,000 founders on how to lead with clarity — not chaos.
“You don’t need to become an accountant. But you do need to know what your numbers are telling you — and how to act on them.”
That’s why I created this course. To help founders like you stop second-guessing, and start making confident, financially grounded decisions — without the jargon.
I look forward to welcoming you to the course.
Enrol Now »
What you'll learn with Alan.
Alan Wick's Business of Finance course is broken into 12 practical, easy-to-follow modules -
designed to help you build confidence with your numbers. You can go at your own pace, revisit any lesson, and
apply the learnings are you go.
Your Starting Point
Get clear on your current financial position and why financial literacy is crucial for your business success.
Key Financial Terminology Demystified
Learn the core finance terms every business owner must know – without the jargon or overwhelm.
Pricing and Margins - Getting it Right
Learn how to price your products or services profitably – and how to protect your margins.
The Language of Financial Statements
Discover how to read and interpret your Profit & Loss, Balance Sheet and Cash Flow Statement.
What's Happening In Your Business? P&L Deep-Dive
Unlock insights from your Profit & Loss and learn how to identify the real story behind the numbers.
Balance Sheet - The Financial Snapshot
Understand the health of your business with a practical guide to the
Balance Sheet and what it reveals.
Cash is King. Managing Cashflow
Master cash flow forecasting and management – and avoid the common traps that cause businesses to fail.
Profit v Cash. What's the Difference?
Explore the crucial differences between profit and cash – and why knowing both matters.
Forecasting and Budgeting. Looking Ahead
Create realistic budgets and forecasts to make confident, strategic decisions about your future.
By the end of this course, you’ll have:
- A deep understanding of what financial success really looks like for your business — beyond the headline numbers.
- The ability to interpret financial reports, spot red flags early, and use insights to make smarter, faster decisions.
- A clear roadmap to improve profitability through pricing, cost control, and business model refinement.
- Practical frameworks to evaluate financial risks, funding options, and investment decisions.
- Greater confidence in your own judgment — so you can ask better questions, challenge assumptions, and lead with clarity.
"I would recommend Alan’s online courses. You don't have to use many of Alan’s techniques and suggestions to recoup your investment, and I’m confident our business is going to grow as a result."
- Tim Freed
Why this isn’t just another
finance course
Built by a founder, for founders.
Alan Wick isn’t just a finance expert — he’s started, scaled, and sold businesses of his own. He knows the financial blind spots founders face, because he’s faced them too.
No fluff. No jargon.
No overwhelm. Every module is practical, plain-English, and designed to be applied straight away. You’ll get frameworks that work — not lectures you’ll forget.
Support that sticks.
From monthly Q&As with Alan to a private peer community, this course doesn’t leave you on your own. You’re joining a network of founders building stronger, smarter businesses together.
What’s included -
Alan Wick’s Business of Finance®
When you enrol for Alan's Wick Business of Finance course you’re not just getting information — you’re getting a full support system to help you take control of your business finances, one step at a time.
12 Expert-Led
Video Modules
Clear, jargon-free lessons you can watch at your own pace, with real-world examples from Alan’s decades of experience.
Tools &
Templates
Plug-and-play spreadsheets, checklists and worksheets — ready to use in your business straight away.
Practical
Assignments
Put what you’ve learned into action with guided tasks designed to embed knowledge and build capability.
Quizzes
to Aid Learning
Each module ends with a quick self-check to make sure you’re on track and retaining what matters most.
Ask Alan
Anything
Join Alan live each month to get your questions answered, deepen your understanding, and stay supported.
Private Online Community
Share insights, get unstuck, and learn alongside other founders on the same journey as you.
Long-Term Access
You'll get lifelong access to the course materials plus 1 year access to 'Ask Alan Anything' live sessions and the private community.
Ready to get
started?
Enrol Now »
What founders are saying
How it Works
01
Sign Up.
Enrol today and get instant access to the full course dashboard.
02
Start Learning.
Work through the 12 video modules - weekly or at your own pace. Watch anytime, from anywhere.
03
Use the Tools.
Download practical templates and complete short assignments to apply what you’ve learned in your own business.
04
Stay Supported.
Join live Ask Alan Anything sessions every month, and connect with other founders in the actively moderated private online community, available 24/7.
05
Access Anytime.
You'll get lifelong access to the course materials plus 1 year access to 'Ask Alan Anything' live sessions and the private community.
Pricing & Money Back Guarantee
Straightforward pricing. No hidden fees. No pressure. We believe every founder deserves access to clear, practical financial guidance — without the confusion or commitment anxiety.
This course gives you everything you need to take control of your business finances:
- 12 expert-led, self-paced modules.
- Downloadable templates and tools.
- End-of-module quizzes to check your progress.
- Access to the private founder community.
- Monthly 'Ask Alan Anything' live sessions.
- £150 course credit towards future Alan Wick programmes.
- Access to the Alan Wick ChatBot.
- Full support, wherever you are on your journey.
Pay in Full
£789 early bird offer.
One time payment.
✓ One-time payment
✓ Covered by our money-back guarantee
Pay in Three
£345 x 3 payments.
✓ 3 x £345 monthly payments
✓ Covered by our money-back guarantee
My Money Back Guarantee
I’m confident this course will transform the way you understand and manage your business finances.
That’s why I offer a simple, no-questions-asked guarantee: If, after completing the first three modules, you feel it’s not right for you — I’ll refund you in full.
Your success matters to me. This course is here to support it!
Early Bird Offer:
Get 20% off when you pay in full.
We’ve reserved 50 early bird spots for Alan Wick’s Business of Finance® - available for £789 (that’s 20% off the full course fee when you pay upfront).
If you’ve been waiting for the right moment to take control of your numbers, this is it.
Hurry — once the 50 early bird spots are gone, full pricing will apply.
Enrol Now »
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Ready to feel more in control of your business finances?
If you’ve ever second-guessed a decision, avoided a report from your accountant, or felt unsure what the numbers were telling you — this course is for you.
You’ll learn to read your P&L, plan ahead, price with confidence, and make better financial decisions — all with Alan’s guidance, practical tools, and ongoing support.
Join today, risk-free and start building the financial clarity your business deserves.
Enrol Now »Alan Wick's Business of Finance® is a registered trademark of Alan Wick Associates
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