Take control of your business finances. Finally.
Learn how to read P&Ls, manage cashflow, and make smarter decisions - in just 12 weeks with
Alan Wick’s Business of Finance™
Starts 2 June 2025.
Covered by Alan’s no-risk, money-back guarantee.
CREATED BY RENOWNED BUSINESS COACH ALAN WICK
48+ years in business · £250M in sales ·
Queen’s Award Winner · 1,000+ founders mentored
Enroll Now
Alan's 12- week course is guaranteed to give you results.
Clarity
See the full picture - minus the financial fog.
You’ll finally understand how profit, cashflow and financial reports work together, using plain English and practical examples. No jargon. Just clarity.
Confidence
Know what to say - and what to ask.
Whether it’s your accountant, bank or bookkeeper, you’ll walk into every financial conversation feeling prepared, not panicked.
Action
Make real progress as you learn.
Each module includes simple, practical tasks that apply directly to your business - so you’re not just learning; you’re doing.
Control
Make decisions you can trust.
Learn to forecast, price properly, and run your business based on facts — not gut feel or crossed fingers.
Community
You’re not doing this alone.
Join a private network of like-minded founders who are also learning to lead with clarity, not chaos.
Support
Real answers from someone who’s been there.
Every month, you can bring your questions to Alan live — and get honest, practical guidance tailored to where you are now.
Alan Wick’s Business of Finance™
Who's this course for?
This course is designed for business owners - especially those running consultancies or service-based businesses - who want to build a stronger financial foundation, even if finance isn’t their comfort zone.
You’ll get the most from this course if:
- You’re running a business that’s growing, but your financials still feel like a guessing game.
- You’ve never been taught how to read a P&L — or how to plan ahead with real confidence.
- You want a clear, supportive framework to take control of your numbers — without needing an accounting degree.
- You’re ready to invest 1 hour per week in learning how to lead with clarity and control.
This course won't be right for you if:
- You’re looking for tax advice or formal accounting qualifications.
- You’re not yet ready to fully engage with your numbers or reflect on your financial habits.
- You prefer to outsource all your business finances without wanting to understand them.
Meet your mentor:
Alan Wick
Hi, I’m Alan Wick — business coach, founder, and lifelong entrepreneur.
Over the past 48+ years, I’ve built, scaled and sold five businesses across the UK, US and Japan, generating over £250 million in sales and winning three Queen’s Awards for export and innovation. I’ve raised £5M+ in investment, worked across 30+ countries, and coached more than 1,000 founders on how to lead with clarity — not chaos.
“You don’t need to become an accountant. But you do need to know what your numbers are telling you — and how to act on them.”
That’s why I created this course. To help founders like you stop second-guessing, and start making confident, financially grounded decisions — without the jargon.
I look forward to welcoming you to the course.
Enrol Now »
What you'll learn with Alan.
Alan Wick's Business of Finance course is broken into 12 practical, easy-to-follow modules — designed to help you build confidence with your numbers one week at a time. You can go at your own pace, revisit any lesson, and apply the learning as you go all for just a 1 hour time commitment per week.
WEEK 1
Your Starting Point
Get clear on your current financial position and why financial literacy is crucial for your business success.
WEEK 2
Key Financial Terminology Demystified
Learn the core finance terms every business owner must know – without the jargon or overwhelm.
WEEK 3
Understanding the Language of Financial Statements
Discover how to read and interpret your Profit & Loss, Balance Sheet and Cash Flow Statement.
WEEK 4
What’s Happening in Your Business – P&L Deep Dive
Unlock insights from your Profit & Loss and learn how to identify the real story behind the numbers.
WEEK 5
Balance Sheet – The Financial Snapshot
Understand the health of your business with a practical guide to the Balance Sheet and what it reveals.
WEEK 6
Cash is King – Managing Cash Flow
Master cash flow forecasting and management – and avoid the common traps that cause businesses to fail.
WEEK 7
Profit v Cash – What’s the Difference?
Explore the crucial differences between profit and cash – and why knowing both matters.
WEEK 8
Forecasting and Budgeting – Looking Ahead
Create realistic budgets and forecasts to make confident, strategic decisions about your future.
WEEK 9
Pricing and Margins – Getting It Right
Learn how to price your products or services profitably – and how to protect your margins.
WEEK 10
Financial Ratios and What They Tell You
Use ratios to track performance, benchmark against others, and spot problems early.
WEEK 11
Managing and Funding Growth
Explore the financial side of growing a business – from reinvestment to funding options and investor readiness.
WEEK 12
Pulling It All Together
Review what you’ve learned, build your personalised finance toolkit, and map out your next steps.
By the end of this course, you’ll have:
- A deep understanding of what financial success really looks like for your business — beyond the headline numbers.
- The ability to interpret financial reports, spot red flags early, and use insights to make smarter, faster decisions.
- A clear roadmap to improve profitability through pricing, cost control, and business model refinement.
- Practical frameworks to evaluate financial risks, funding options, and investment decisions.
- Greater confidence in your own judgment — so you can ask better questions, challenge assumptions, and lead with clarity.
"I would recommend Alan’s business finance course. You don't have to use many of Alan’s techniques and suggestions to recoup your investment, and I’m confident our business is going to grow as a result. "
- Tim Freed
Why this isn’t just another
finance course
Built by a founder, for founders.
Alan Wick isn’t just a finance expert — he’s started, scaled, and sold businesses of his own. He knows the financial blind spots founders face, because he’s faced them too.
No fluff. No jargon.
No overwhelm. Every module is practical, plain-English, and designed to be applied straight away. You’ll get frameworks that work — not lectures you’ll forget.
Support that sticks.
From monthly Q&As with Alan to a private peer community, this course doesn’t leave you on your own. You’re joining a network of founders building stronger, smarter businesses together.
What’s included -
Alan Wick’s Business of Finance™
When you enrol for Alan's Wick Business of Finance course you’re not just getting information — you’re getting a full support system to help you take control of your business finances, one step at a time.
12 Expert-Led
Video Modules
Clear, jargon-free lessons you can watch at your own pace, with real-world examples from Alan’s decades of experience.
Tools &
Templates
Plug-and-play spreadsheets, checklists and worksheets — ready to use in your business straight away.
Practical
Assignments
Put what you’ve learned into action with guided tasks designed to embed knowledge and build capability.
Quizzes
to Aid Learning
Each module ends with a quick self-check to make sure you’re on track and retaining what matters most.
Ask Alan
Masterclasses
Join Alan live each month to get your questions answered, deepen your understanding, and stay supported.
Private Online Community
Share insights, get unstuck, and learn alongside other founders on the same journey as you.
Long-Term Access
You’ll get full access to course updates and our online community for 2 years from enrolment, or 1 year from course completion.
Ready to get
started?
Enrol Now, £997 or 3 × £335
Feedback From Recent
Course Attendees
“I’m incredibly grateful for access to Alan’s knowledge through this course. He creates a lovely atmosphere and is very nurturing and helpful. I also like that he’s straight talking with his advice and tells it like it is, which is refreshing.”
- Rachel Morris
“Alan’s online finance course was amazing and the content was great. It gave me the confidence to understand what my business is, how to structure it and how to be more goal driven.”
- Sarah Forrer
How it Works
01
Sign Up.
Enrol today and get instant access to the full course dashboard.
02
Start Learning.
Work through the 12 video modules - weekly or at your own pace. Watch anytime, from anywhere.
03
Use the Tools.
Download practical templates and complete short assignments to apply what you’ve learned in your own business.
04
Stay Supported.
Every month, join a live Ask Alan Anything session and connect with other founders in the private online community.
05
Access Anytime.
You’ll have up to 2 years to revisit every module, tool and update - as many times as you like!
Pricing & Money Back Guarantee
Straightforward pricing. No hidden fees. No pressure. We believe every founder deserves access to clear, practical financial guidance — without the confusion or commitment anxiety.
Pay in Full
One-time payment.
Get a £150 credit to redeem against future Alan Wick courses (you'll get £10 credit for completing each module, 1 to 11. Plus a £40 credit when you complete module 12).
Get an official Alan Wick course completion certificate, signed by Alan.
*BONUS - Pay in Full and we'll give you FREE access to our ‘Ask Alan’ chatbot for 12 months*.
£997 one time payment.
Pay in Three
Split the cost of the course over three payments - interest free.
Pay £335 today, then make two further payments - charged monthly. Payments collected automatically by debit or credit card.
Get a £150 credit to redeem against future Alan Wick courses (you'll get £10 credit for completing each module, 1 to 11. Plus a £40 credit when you complete module 12).
Get an official Alan Wick course completion certificate, signed by Alan.
£335 x 3 payments.
*Ask Alan is our always-on, AI-powered support tool built from Alan’s Business of Finance® IP. Valued at £9.99/month.
My Money Back Guarantee
I’m confident this course will transform the way you understand and manage your business finances.
That’s why I offer a simple, no-questions-asked guarantee: If, after completing the first three modules, you feel it’s not right for you — I’ll refund you in full.
Your success matters to me. This course is here to support it!
Early Bird Offer:
Get 20% off when you pay in full.
For a short time, you can join Alan Wick’s Business of Finance® for just £797 — that’s 20% off the full course fee when you pay upfront - based on a June 2 2025 start. If you’ve been waiting for the right moment to take control of your numbers, this is it. A supportive, step-by-step course — now with a little extra encouragement to get started. But hurry, offer ends soon:
Enrol Now »
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Ready to feel more in control of your business finances?
If you’ve ever second-guessed a decision, avoided a report from your accountant, or felt unsure what the numbers were telling you — this course is for you.
You’ll learn to read your P&L, plan ahead, price with confidence, and make better financial decisions — all with Alan’s guidance, practical tools, and ongoing support.
Join today, risk-free and start building the financial clarity your business deserves.
Enrol Now »©2025. All rights reserved.